Marketing

The job of marketing Yaletown encompasses a long list of programs and activities. The Marketing committee of the Yaletown BIA is involved in everything from producing great events and developing targetted advertising opportunities for members, to orchestrating pro-active media relations and producing promotional pieces such as the highly successful Yaletown Map for distribution to locals and visitors.

During the 2010 Winter Olympics, the Yaletown BIA rose to the challenge of hosting 3,000 visitors per day by creating an Entertainment Zone featuring the Made in Vancouver Performing Arts Festival for everyone to enjoy daily. Business flourished in the area as visitors were drawn to the area each and every day of the Games, using Yaletown as the pedestrian link between LiveCity sites and Olympic venues. The marketing and hosting experience gained during the Games will be felt for years to come.

A quick guide to recent marketing successes:
Great events to attract visitors and business

  • Illuminate Yaletown
  • Yaletown Entertainment Zone during the 2010 Olympic Games
  • Canada Day Street Party
  • Outdoor Movie Night
  • Taste of Yaletown
  • Halloween in Yaletown
  • Yaletown Shopping Events throughout the year
  • Add your own event here » 

Industry events to strengthen and create new business relationships

  • Concierge Walk
  • Tourism Vancouver Showcase

New media efforts to build the “Yaletown community”

  • Increased use of social media to connect Yaletown fans beyond the borders of Yaletown
  • Google Mapmaker and Apple iOS map business listings
  • Continual upgrades to yaletowninfo.com for member businesses to reach new customers

Long-term media relations activities pay off

  • Unprecedented coverage of Vancouver and Yaletown before, during and after the Olympics
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