Digital agency 6S Marketing, Yaletown based since 2000, has acquired social media agency Motive Communications. Motive’s founder, Mitchell Fawcett, joins the 6S Marketing team as VP Partnerships & Social Strategy. With this acquisition, 6S will now offer an advanced suite of social media services, rounding out a comprehensive digital marketing offering. Motive’s full client roster will be transitioned over to 6S. Financial terms of the deal were not disclosed publicly.
The deal marks the start of a significant expansion plan in 6S Marketing’s social media division across its Vancouver, Toronto, and New York offices. Under Fawcett’s leadership, the division will now deliver an extensive scope of services including strategy development, content marketing, influencer marketing, community management, paid media, and training, as well as a full range of creative production services.
Sheng Li Digital, the agency’s Chinese-language marketing division, also plans to grow their social media services under the new leadership. WeChat and Weibo, China’s two most popular social media networks, are influential and nuanced.
The agency recently hired Carolina Horna as a social media strategist to support the division’s increased demand. Additional hiring plans are in place for the anticipated new business.
“We’re investing in an essential evolution of our services,” said Chris Breikss, 6S co-founder and CEO. “Social media and content-centric marketing are core components of a successful digital strategy. This unlocks an incredible opportunity to leverage Motive’s resources and capabilities to ensure 6S remains at the forefront of the industry.”
Motive Communications, headquartered in Vancouver, BC, offers social media services to clients in a wide array of industries including tourism, hospitality, fashion, beauty, health, and education. The agency operates with a team of contractors based locally, as well as in Toronto, New York, and Seattle.