Why should I join?
Benefits of the BIA
There are multiple reasons why you should join our BIA as a business/property owner
Benefits of the BIA
Why should I join?
The mission of the Yaletown Business Improvement Association (BIA) is to strengthen the neighbourhood’s economy by marketing Yaletown as a preferred destination for shopping, dining and exploring.
The Yaletown BIA operates year-round to provide a clean and welcoming district, government relations and assistance to members.
How does the Yaletown BIA get funded? The Yaletown BIA is a non-profit funded by the commercial properties located within the official BIA boundaries, as set by the City of Vancouver.
Each year, the volunteer BIA Board of Directors determines the programming and budget needs for the upcoming year, and the members vote on this at the Annual General Meeting. A levy payment is then collected to enact the budget and programming plan.
This ensures that the activities and priorities of the Yaletown BIA are entirely member driven for the benefit of Yaletown. See the current strategic plan here here (file size: 9MB).
A non-profit organization, the Yaletown Business Improvement Association (BIA) was established to provide a united, collective voice for our business district. Since 1999 the Yaletown BIA has worked hard to promote and maximize opportunities for the 700+ businesses and 536 commercial properties within the BIA geographic area and to ensure that Yaletown remains a clean, attractive, vibrant and safe world-class destination.
To accomplish this, the Yaletown BIA organizes its efforts into four key activities:
- Economic Development & Government Relations
- Marketing & Public Events
- Placemaking and Public Spaces
- Security & Safety
1. Economic Development & Government Relations
Keeping the Yaletown business district on a vibrant, economically prosperous course is the Yaletown BIA’s number one priority. The BIA strives to maximize return on investment for both property owners and businesses through advocacy and participation in successful policy and planning partnerships such as the Fair Tax Coalition and the Metro Core Jobs and Economic Land Use Plan (C.O.R.E.).
The Yaletown BIA also works with the City to develop by-laws and policies concerning patio operations, extended business hours, protection of commercial zoning, parking enforcement, illegal dumping policies and dumpster management. The Yaletown BIA and the Vancouver Economic Development Council worked together to put together Vancouver Market Area Profiles.
Fair Tax Coalition
The YBIA is an important and vocal member of the Fair Tax Coalition, which represents our members’ property tax concerns to City and Provincial leaders. The YBIA’s participation in the Fair Tax Coalition has created real results for Yaletown BIA members such as tax deferment and reduction, and zoning changes.
2. Marketing & Special Events
- Restaurant and Hospitality trade shows
- Health & Wellness event sponsorships
- Citywide convention outreach
- Destination Vancouver Showcase
Industry events to strengthen and create new business relationships
The job of marketing Yaletown includes a targeted menu of area branding & reputation building, specialty campaigns for members, maintaining a social media profile that is attractive and relevant and fostering media relations to keep Yaletown relevant and world class.
- Winter festivals such as Illuminate Yaletown and Candytown
- Trick-or-Treat in Yaletown (Halloween)
- On street promotions and popups that keep Yaletown fun and interesting
- Yaletown Shopping & dining promotions throughout the year
3. Placemaking & Public Spaces
We are constantly working to maintain and improve the physical environment of Yaletown to ensure that the area is inviting, clean and interesting. Our crews keep the streets and sidewalks clean and tidy and free of graffiti, repair bricks, and improve the area with colourful plantings, street furniture, public art and lighting. Pole banners and walking tour markers invite visitors to explore the heritage district and soak in the cosmopolitan environment. Public plazas are welcoming and interesting, and host galleries art installations and lighting themes, helping to increase the “dwell time” and positive impression of Yaletown.
Through partnerships with our security provider, Vancouver Police Department & ICBC, Yaletown remains safe for Yaletown property owners, businesses and customers. Daily patrols help to keep our district safe and secure.