25 November 2014
FOR IMMEDIATE RELEASE:
Lumière 2014: Linking Communities with Light!
This holiday season, the city’s newest event organization, the Lumière Festival Vancouver Society is teaming up with the West End and Yaletown Business Improvement Associations (BIAs) to launch Lumière 2014. Lighting installations will be set up the beginning of December and remain in place until early January. From December 11-13, 2014 special Lumière activities will link West End commercial streets with Yaletown’s creating a free, fun and festive holiday event.
Vancouver’s Lumière event is inspired in part by Lyon, France’s Fête des Lumières. “One of my most cherished childhood memories was going to the Lumière Festival in Lyon with my grandmother,” recalls Stéphane Mouttet, a founding director for the Lumière Festival Vancouver Society. “I always looked forward to this magical festival transforming the dark winter nights into an enchanting world of beautiful lights, engaging community and a sense of hope and optimism,” beams a jubilant Mr. Mouttet. “It has been my dream to bring the Lumière Festival to Vancouver where we can create a sense of community and connectedness through the magic of holiday lights.”
Two neighbourhoods have teamed up to bring this vision to reality. In addition to new and expanded lighting installations, Lumière 2014 spectators can expect the commercial streets of Yaletown and the West End to be filled with live entertainment, street activations, and a free festive trolley tour. Other highlights include the Comox Jam light parade down the Comox-Helmcken Greenway, free ice skating at the West End Community Centre, a special appearance by Santa Claus and Mrs. Drag Claus at the Denman Place Mall, and a carnivalesque light and performance spectacle at Yaletown’s Bill Curtis Square.
“Yaletown is excited about the Lumière event and especially the community enthusiasm to bring some fun and creative lighting to the darkest time of the winter,” notes Annette O’Shea, Executive Director of the Yaletown BIA. “We all need a little more light in our days. We invite everyone to venture out and explore their neighbourhood, meet some friends and enjoy the festive celebration of the season”.
“The inspiration for the West End BIA is St. Paul’s Hospital Foundation’s ‘Lights of Hope’ campaign,” adds Stephen Regan, Executive Director of the West End BIA. “We love how the St. Paul’s lights dazzle Burrard Street and raise awareness and funds for the great work happening at the hospital year-round. Beyond St. Paul’s we were amazed at all the other seasonal light displays downtown. The ‘Lights for Life’ on Beach Avenue just up from English Bay, Bright Nights in Stanley Park, and the new programmable lighting system installed along Davie Village to complement the pride coloured cross walks are just some of the displays on offer. “
Join Yaletown and the West End BIAs and the Lumière Festival Vancouver Society in launching a new lighting event that will ‘link communities with light’ and spread holiday cheer for all to enjoy.
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• Stephen Regan, West End BIA 604-696-0144 or email@example.com
• Annette O’Shea, Yaletown BIA at 604-683-7473 or firstname.lastname@example.org
• Stéphane Mouttet, Lumière Festival Society at email@example.com