Marketing

The job of marketing Yaletown encompasses a long list of programs and activities. The Marketing committee of the Yaletown BIA is involved in everything from producing great events and developing targeted advertising opportunities for members, to orchestrating pro-active media relations and producing promotional pieces such as the highly successful Yaletown Map for distribution to locals and visitors.

The marketing program also included the development of the 2010 Winter Olympics Entertainment Zone featuring the Made in Vancouver Performing Arts Festival.

A quick guide to recent marketing successes:

NEW MEDIA EFFORTS TO BUILD THE “YALETOWN COMMUNITY”
  • Increased use of social media to connect Yaletown fans beyond the borders of Yaletown
  • Google Mapmaker and Apple iOS map business listings
  • Continual upgrades to yaletowninfo.com for member businesses to reach new customers
  • Long-term media relations activities pay off
EVENTS TO ATTRACT VISITORS
  • Taste of Yaletown
  • Halloween in Yaletown
  • CandyTown – A Yaletown Holiday Festival
  • Yaletown Shopping Events throughout the year
INDUSTRY EVENTS TO STRENGTHEN AND CREATE NEW BUSINESS RELATIONSHIPS
  • Restaurant and Hospitality trade shows
  • Citywide convention outreach
  • Tourism Vancouver Showcase