Our Neighbourhood Feature aims to highlight successful business owners in Yaletown. This is your chance to meet the people behind the business and get to know their story.
This weeks featured member is Jason Overbo.
Name: Jason Overbo
Company: Brooklyn Clothing
Year started: 2003
Why did you start your business in Yaletown?
People are friendly in Yaletown; it’s a great neighbourhood to be a part of. Plus, my customers live here.
What is your favourite part of your job?
Helping regular guys feel like rock stars (’cause they look so good when they leave!).
Complete the following sentence:
“What really makes us unique is…”
Our product mix… We sell small, independent brands that you’re not going to find everywhere else… plus we specialize in North American made goods (you won’t find a single item in our shop made in China).
What would you tell someone who is thinking about opening their own business?
You can’t be everything to everyone; determine your niche and stick with it.